Interactive
The interactive advertising system is a system that determines the relationship between friends, business, lover, family, and others. By measuring the person’s distance, the number of people and the height by the stereo camera attached to the ceiling, if it is close to the person’s distance, it is identified as a lover, and if there is a person whose height is low, it is distinguished from the family. It is a smart advertising system that automatically shows the advertisement suitable for the group by deriving the relation between each other from the interpersonal distance which is not usually conscious.
Jump-in-Ad
Jump in AD is a kind of advertising system that allows the audience’s face to enter the characters in the advertisement. It take pictures of their faces and laugh, shy and funny expressions become part of the advertisement. The expression of readers is reflected in the advertisements that are usually ignored, it improves the publicity effect and attention.
Main published literature
- Tomoo Inoue, Embedding a Viewer’s Face to an Advertisement for Increasing Attention, Proceedings of the fourth International Workshop on Informatics(IWIN2010), pp.78-81, 2010.
- 井上智雄, 瓶子和幸, グループに適応する公共空間向け広告システムGAS, 情報処理学会論文誌, Vol.49, No.6, pp.1962-1971, 2008.