More and more municipal organizations have been using Twitter for information distribution or interactive information exchange. Such official information sources are supposed to be relied upon by citizens when a disaster breaks out, but how such information on social media should be operated is not known.
This research investigated the user behavior around the Twitter accounts of municipal organizations in the Great East Japan Earthquake. Through the close investigation, the operation guidelines for a municipal Twitter account were obtained.
References
- Tomoo Inoue, Toward the operation guidelines for municipal social media account: From the analysis of user’s behavior on Twitter in the Great East Japan Earthquake, International Journal of Informatics Society, Vol.5, No.1, 2013.